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Channel: The Official Blog by iContact | The Latest Email Marketing and Social Media Marketing News » segmenting email list
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How to Segment Your Lists

By Eddie Howard, iContact Product Manager Segmenting your email lists helps improve open and click rates, and it helps maintain email list health by sending emails only to those recipients who find the...

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Magnifying Your Email Efforts

By Harry Kaplowitz, iContact Strategic Advisor We all know the principle behind reflecting the sun through a magnifying glass: You’re concentrating energy through a lens into a single point, which can...

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Breaking Bad: Habits That Damage Your List Health

By Brandon Allen, iContact Strategic Advisor It’s hard to discuss modern television dramas without hearing someone bringing up “Breaking Bad.” Its cult following somehow is trained to bring up the show...

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