How to Segment Your Lists
By Eddie Howard, iContact Product Manager Segmenting your email lists helps improve open and click rates, and it helps maintain email list health by sending emails only to those recipients who find the...
View ArticleMagnifying Your Email Efforts
By Harry Kaplowitz, iContact Strategic Advisor We all know the principle behind reflecting the sun through a magnifying glass: You’re concentrating energy through a lens into a single point, which can...
View ArticleBreaking Bad: Habits That Damage Your List Health
By Brandon Allen, iContact Strategic Advisor It’s hard to discuss modern television dramas without hearing someone bringing up “Breaking Bad.” Its cult following somehow is trained to bring up the show...
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